EU trademark monitoring is the practice of tracking new applications filed at EUIPO to identify conflicts with your existing marks before the opposition window closes. It is a standard part of trademark portfolio management for any brand with an EU registration.
EUIPO publishes around 1,400 new trademark applications every week across all Nice classes. If your brand operates in a competitive sector, some of those applications will be similar enough to warrant attention. Without monitoring, you will not find out until it is too late to oppose through standard procedure.
The EU trademark opposition window is 90 days from publication. EUIPO does not notify rights holders of potentially conflicting applications. Monitoring is entirely your responsibility.
Effective monitoring checks three dimensions of similarity:
Class overlap is a prerequisite. A filing in a completely different class is unlikely to be a conflict even if the names are similar. Good monitoring filters by class first, then checks similarity within that filtered set.
Sentin connects to the EUIPO API and downloads new filings every morning. Filings are filtered by your registered Nice classes, then scored for text, phonetic, and visual similarity. High-similarity results trigger an alert email. Low-similarity results are discarded. You only see the filings that are genuinely worth your attention.
For logo marks, Sentin compares your uploaded logo against filing images using AI image analysis. This covers figurative marks that a text-only system would miss.
Sentin starts free for one trademark. Paid plans cover multiple trademarks and add features like logo comparison and CSV exports. There is no per-alert cost. See pricing for details.
Start EU trademark monitoring today. Sentin scans EUIPO every morning and sends a trademark alert when something conflicts with your mark.
Start monitoring free →See also: What is a trademark alert? · The opposition deadline