An automatic trademark alert is a system that monitors a trademark register on a schedule and notifies you without any manual action on your part. You set it up once. It runs every day. You receive an alert only when something worth your attention appears.
For EU trademark holders, this means automatic coverage of EUIPO publications: every new application in your Nice classes, checked against your mark each morning.
Manual searching is unreliable. You might search EUIPO once a week, or once a month, or forget entirely during a busy period. The 90-day opposition window does not pause while you are busy. A filing published on a day you did not search may be three weeks old before you notice it, leaving you 60 days instead of 90.
Automatic trademark alerts remove that risk. The scan runs every working day regardless of what you are doing. The alert arrives in your inbox the same morning the filing is published.
Sentin connects to the EUIPO API and downloads new filings every morning at 07:00. Each filing is compared against your registered mark using three signals: text similarity, phonetic similarity, and visual similarity for logo marks. Filings that score above the conflict threshold trigger an alert email. Filings that clearly do not match are filtered silently.
The result is a focused alert, not a flood. You only hear from Sentin when there is something worth looking at.
Create a Sentin account, add your trademark name and the Nice classes you registered under, and the automatic scan starts the next morning. No integration required, no technical setup. The monitoring runs on Sentin infrastructure hosted in the EU.
Set it up once. Sentin sends automatic trademark alerts every morning so you never miss a conflicting EUIPO filing.
Start automatic trademark alerts →See also: What is a trademark alert? · European trademark alerts explained